The headline also speaks directly to the visitor, encouraging them to keep reading and learn more about the membership. There was an error submitting your subscription. A landing page is specifically designed for a marketing campaign with the single purpose of driving traffic to convert leads. Both begin with a clear understanding of your audience—their goals, pain points, and desires. Each page section is composed of its own jsx and SCSS files, organized in components & sass directory and So it’s … product landing pageproduct landing page designproduct landing page examples. Here’s an overview of the differences between product pages and landing pages: Landing Pages… The user-oriented headline is just a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the trial's details and benefits. But here's another dirty truth: It doesn't have to be that way. We’ve already started to uncover the topic of landings in our last article about lead generation pages. Here are the strong points of this page’s copy: As for the landing page design, you may find the following merits here: Follow our recommendations, look out for trends, and don’t forget to test! The last part of the product landing page is a footer. Though this isn’t the best coming soon landing page, there are a few things you can take away from it to make your coming soon page great. I like how minimal this is and how the user’s attention is drawn to the product at hand. Selling digital products online is one of the best ways for freelancers and bloggers to start building a profitable business that doesn't involve trading time for money. Some users may avert their eyes from your landing page if they see any mistakes. Humans respond to visual data far more quickly than text—up to 60,000 times faster, in fact. A visitor can also scroll the reviews to see more, which is a smart solution to save space on a landing page. Match the communications payment plan that you display on your landing page. Most elements you'll find on a product landing page will also overlap with their more traditional lead-generating counterparts. There are users out there searching Google for “maternity clothes 4 months.” They may see your landing page dedicated to products meant for four-months pregnant women in the search results, and if they find the title and the description of the page interesting, they click on it. Your call to action (CTA) is arguably the most critical element on your product landing page. Brooklinen: Reduce Cart Abandonment with Messenger. This might be my personal favorite product landing page I've come across: Pianu. A landing page removes the distractions of a regular product page, by focusing on only one message, with one goal in mind. Adding a chatbox to your landing page, make sure it doesn’t unfold by itself, getting users distracted. According to Adobe, 38% of users would close a page if the content doesn’t look attractive in its layout or imagery. Bellroy adds some fun and allows users to check out how their old wallet and their new Bellroy wallet would look like with up to 10 cards plus cash. I’ve always loved the landing pages on slack! The subheadline suggests exclusivity, which can … 4k Video. This template also provide mobile first and SEO friendly code which will make search engine … We have seen the highest number of websites developed in the year 2015-2016. In the meantime, here's a great example of a physical product landing page I came across from the makers of Snooz, a portable white noise machine: Rather than selling the product's features, the landing page copy focuses on how you'll be able to get better sleep. Snow – A Free Bootstrap Landing Page Theme. However, if you sell physical products, you should mention the price of the product on your landing page near to the call to action button. A landing page is no ordinary website terrain. In terms of the page itself, it’s mediocre - it’s not very specific, which doesn’t help to generate interest with page visitors. What is a landing page? Combined with a proper CTA button, the landing page encourages users to take action, which can translate into profits for your business. The first thing I want to point out in this example is the UVP located above-the-fold which lets shoppers know what distinguishes the Ara from any other run-of-the-mill toothbrush. Live demo / Download. It gives users a more tangible experience—all of which is crucial when they can't pick up your product and see it for themselves like they could in a retail store. After that, they added a separate visual block to show that their app can be used by various people and organizations and provided links to more details. For example, you could add social proof and demonstrate the number of people who already use your product. It allows users to ask questions about the product and immediately get answers and support. Product-Landing-Page Overview. All of this makes it easier for you to get to the point: selling online with their tool. And one critical step is your product pages. Imagine that you sell clothes for pregnant women. Now check your email to confirm your subscription. It has a more personal tone and deviations from the standard product landing page structure make the page full of character. “Great sleep awaits,” the landing page copy explains—”just hit Snooz.”. It might seem like the most “boring” element of the page, but it actually contains very important information such as the menu, social media links, email subscription forms, and other buttons. Also, they can register with their emails to get updates. As a result, each page uses different elements to help support achieve their intent. Follow trends to be up-to-date, but at the same time, always stay authentic and implement your own unique ideas. Sign up today and be the first to hear about our promotions, news, and events. The Best Product Landing Page Examples Shopify . Shopify is a great example of a simple landing page. Get It While It Lasts. Product Landing Pages: Best Practices for 2020 with Examples Like an alien discovering a new planet, a prospect "lands" there giving you the opportunity to make them an offer, gather their information, and "make contact.". With this online piano teaching membership, members can learn to play a range of piano songs online. 4. When it's mixed in with our other products, it's not immediately obvious what it is and how it works. Buy. Use specific information like statistics and numbers to prove your point. Away: Explain Product Options in Detail. Casper. It's never been easier to build an audience and grow a business. The more landing pages you have, the more targeted you can make each page, and the more sales you'll make. 3. I like how minimal this is and how the user’s attention is drawn to the product at hand. There are only a few fields you need to fill out before you get started. In the footer, Mango Languages partly repeated and broadened the content of the buttons they used in the header. Hundreds of independent developers sell their products through us for you to be able to create your unique project. Here is a list of recommendations for a product landing page design to help you catch your visitor’s eye: When it comes to copy, your goal is to present your product in an appealing way by highlighting its most significant advantages and to make a strong call to action for your potential customers. All without leaving the page. I'm passionate about marketing and appreciate a chance to share this passion with you. Best practices of landing page design. Design and publish beautiful landing pages that make it easy to sell your stuff or grow your list. Feb 9, 2018 - Explore Dorian Ayres's board "Product Landing Page" on Pinterest. But most of that advice is targeted toward traditional lead generation landing pages for selling software products or services. You’ll find Kieran with a flat white in hand on Twitter @kieran_tie. Conclusion: What Makes a Perfect Product Landing Page The entire point of showing these amazing product page example is to encourage the website designers to make an optimized, compact and user-friendly site which makes it easy for the buyer to come, select, shop and checkout after paying. In fact, I’ve been looking for the previous version, too, which I liked so so much, but couldn’t find it. In the description, you should focus on the customers’ pain points, beginning with the customer experience. So grab a cup of coffee, settle in, and let's discover how you can build a great product landing page in no time at all. As soon as you click on it, it unfolds into a larger chat window, where users can type in questions and send their files. Using high-quality product images and video evokes a more emotional response. Then you have the call-to-action — Start my free trial — echoed in the navigation bar and on the hero image in the same bright color. People want to see and experience the product they're thinking about buying. Even if you plan to run a raw HTML landing page, the latest HTML5 script in … You want to use your headline to grab their attention and encourage them to keep reading. Overall, this is a great coming soon page example. Landing pages are for actions because people have to make a decision here. The page begins with a fun call to action in the interactive header. There’s a balanced color palette used, clear background contrasting with the text. But instead of asking for contact info, you're asking visitors to open their wallets and plunk down cold, hard cash for your products. Fabletics: … In the description, you can write a couple of short sentences which elaborate on the title and uncover important details which users need to know right away. There's value to that -- but what is it, and how do you get the consumer to understand it? In this article, we’ll analyze six different book landing pages from a macro view (color schemes and design) down to a micro view (what you need on your page). Syntax loyalty_ points uses 3 sub-attributes: 10 Examples of Inspiring B2B Landing Pages 1. Terms of Service. How do product landing pages differ from lead generation landing pages? Here's one more delightful SaaS product landing page example, this time from information management tool Feedly: Both landing pages guide visitors directly towards signing up for a free trial—there's no need for a lengthy sales process beforehand. … Then, if your offer is relevant to them, they convert by making a purchase. Landing Page makes it easy to build an eye-catching web presence even for non-technical users, and with its and detailed finishings you will find changing any template section or element a piece of cake. Bellroy. Taking the points above into consideration, I have picked 20 of the best landing page design examples I found online. A curated collection of 540 product websites for inspiration and references. A great product landing page gives you a dedicated space where you can send traffic from other marketing channels—like paid ads, social media posts, or your marketing emails—and convert those visitors into buyers. Yum. In this guide David Crowther suggests long copy works … Iberia knows the pulling power that a cheap flight can have, highlighting the incredible offers that you can get by flying with them at every opportunity. The first thing I want to point out in this example is the UVP located above-the-fold which lets shoppers know what distinguishes the Ara from any … The headline makes an audacious claim that hooks the visitor right in, the unique selling proposition is enticing and the use of popular media houses as social proof adds credibility to their offering. Your product landing page copy plays a leading role in sharing more detail on your product and encouraging them to buy your product. In this landing page example, I love how Justin provides two versions of his digital product: an ebook and an online course to appeal to both readers and viewers in his target audience. Let’s take a look at the main blocks a good product landing page should have based on the example from the Mango Languages. For example, both product landing pages and lead gen landing pages will often include elements of social proof, answers to frequently asked questions, and a strong call-to-action (CTA). Product pages are more for informing, while landing pages are for converting. SaaS Landing Page Examples 7. That’s understandable, considering that nowadays social media and online interactions allow users to freely share their opinion about any products and to read reviews of the customers who have already tried them. Emphasize the benefits of your product and draw visitors attention not to yourself but to them. Mango Languages repeated their call to action two times: the first “Sign up” button was placed in the header, while the final “Choose a Language” button came before the footer of the landing page, both leading to the same registration page. Automation Anywhere is offering a demo for an advanced business automation software, a product that warrants more than just an email from the visitor, so each of these fields is vital. A title which will definitely pop should include a description the benefits your product will bring to customers and a call to action, all rendered within a 2-3 word sentence. It’s important to create a feeling of consistency throughout the page. $249 $189. (You can read some expert-certified lead gen strategies here.). Katemi – Clean Product and App Landing Page. Try to guide your visitors’ eyes through the page and make sure that every important point is visually highlighted. For more complex landing pages with multiple product packages, you can list different CTAs for each package in a pricing table, or have your CTA be an Add to Cart button instead. Check out the beautiful product landing page line up. Unlike a lead gen landing page, a product landing page will often include more than one CTA. I like the Moz Pro landing page because it quickly states the product’s USP. You must be amazed by the fact that this year was the year of highest development in the web world. $249 $189. Product landing pages work great for selling: Think of your product landing page as a virtual elevator pitch for your product. It's a phenomenon known as Social Default Bias—and you can take advantage of it in your product landing pages. Face Unlock. I’ve always loved the landing pages on slack! The product they’re selling in this e-commerce landing page is called the Ara, which is the first toothbrush with Artificial Intelligence to help you get a better smile. Product landing pages consist of different blocks, each of them having its own purpose. I mean, how can you not play with that tiny interactive piano for hours? Landing Zero is a high-class, mesmerizing, impressively-built, amazingly mobile adaptive, and free to download landing page template. A landing page is no ordinary website terrain. 14 Product Landing Page Examples that should NOT be Overlooked. Product pages are more for informing, while landing pages are for converting. It also contains a review to build trust. 13.Evelynn - Material UI React SaaS/Product Landing Page. Sometimes, a landing page is also referred to as a “lead capture page,” a “squeeze page … Product landing pages primarily sell goods … Using landing pages to test a new product or service idea allows you to collect valuable customer feedback while remaining agile, and can shed light on the overall viability of your proposed solution. It also contains a review to build trust. Your headline might capture your audience's attention, but it's your body copy that explains the real value of what you're offering. 1. If your headline is vague or isn't what your visitors are expecting, they'll likely wonder if they're in the right place and exit your landing page. If you hit the target and a person finds this information useful, they will scroll for further details. As you see, Mango Languages used large headings, images, and buttons to present the number of languages they offer and the way their app works. Designing a remarkable landing page for every new product doesn't have to be a headache. The Best Landing Page Design Inspiration, Templates, Resources and More Landingfolio features the best landing page inspiration, templates, resources and examples on the web. Ready to get started with your first product landing page? A dedicated product landing page allows Jeff the opportunity to both tell the story behind the product, and to show off the system's simplicity and how easy it is to configure using embedded videos. 6. The Best Product Landing Page Examples Shopify . Only Phone You’ll Ever Need. D4 Chip. But they're often sold as a product where visitors can sign up for a free trial or a paid account without having to talk to a sales team first. Learn from a growing library of 1,982 landing page designs and 3,829 component examples, updated daily! One of my personal favorite ecommerce landing pages is from Ugmonk, who makes the personal organization system Gather: “For a product like Gather, the story is very important. Allbirds: Collect Warm Leads on Product Pages. Because landing pages are designed and optimized for conversion goals. For example, don’t ask them to add the product to their cart before teaching them enough about the product and its features. Kieran Tie is a content strategist and freelance writer helping founders, makers, and creative folk share their stories, connect with their audience, and grow their reach. Every block of the landing page is interactive, let alone the video explanation of why Bellroy wallets are so slim. Users might get to these pages after following a link in an email, advertisement, or some other digital source or after being redirected from search results. Adding elements of social proof to your product landing page helps build trust with skeptical visitors and maximizes your chances of them signing up or buying. For example, this bright and colorful pricing table from The Focus Course landing page is impossible to miss amongst the rest of the elements on the page, and clicking on the “Get Access” button takes you straight to a checkout page: You can repeat your CTA a few times throughout the page—make sure you include pricing information near your CTA whenever possible. This is a perfect choice if you need to make a one-time purchase as you’ll only pay for the item you need. Lead Generation Landing Pages: Also called “lead gen” or “lead capture” pages, these use a form as their call to action. The Mango Languages app is free to use with in-app purchases. ... Navigation menu takes an extra turn to deliver individual landing pages for individual product … // The success of your page measured in the number of conversions depends on how well you present your product and how effective your call to action will be. Shopify is a great example of a simple landing page. One last tip around social proof: you don't need to wait until you launch to begin collecting testimonials and reviews. Always check your grammar and spelling. Get inspiration from real Product Landing Page examples, curated by us to ensure the highest quality. Product landing pages are an excellent option for generating new signups for your membership site. Here's a stellar product landing page example from CopyHackers for their flagship course for freelance copywriters, The 10x Freelance Copywriter: Here's one of my personal favorite digital product landing pages—Absurd Design, which sells unique illustrations to use in your web or landing page designs: No matter what type of digital productyou're selling, visitors can discover why they should buy—and, most importantly, purchase the product—without leaving the landing page. ConvertKit © 2020 There are several ways you can add social proof to your landing pages: For a great example of social proof, look no further than the 10X Freelance Copywriter landing page from CopyHackers we looked at earlier. The plan must be easy to find on the landing page. This is one of my favorite coming soon landing pages. Like an alien discovering a new planet, a prospect "lands" there giving you the opportunity to make them an offer, gather their information, and "make contact.". Day(s): Hour(s): Minute(s): Second(s) The Future of Mobile Divi X. The words used are simple and the sentences are short and clear. Moz Pro. In fact, 15% of users wouldn’t trust a company that doesn’t have any reviews. Give your users a demo and place links to where users can download the app. Here's a great example of a landing page headline from Glo, a company selling unlimited access to online yoga, meditation, and Pilates classes: Instead of explaining how many courses are included in the membership, the headline jumps straight to the feeling that users get from their classes. Let’s dig in. Right from the icons to the images, everything is related to the skateboard product, which makes this landing page a perfect example for a product landing page that fully focuses on the product. Sure, you can apply many of the same principles and ideas. Creating a separate landing page gives us the chance to tell the full story of Gather and keep the user focused while still showing some of the color options and variants.” – Jeff Sheldon, founder of Ugmonk. One more tip: Match your copy length to the product you're selling. The main idea behind the header is to provide the most important information about your product right away. Demo | Download. Each review includes a full screenshot of the website design along with noteworthy features. Features With Everything You Expect From Your Phone. The landing page gives you more opportunity to focus on the quality of your product and how it improves your customers' lives. supporting visual elements such as a background video, a photo, or a picture of a product. As an e-commerce store owner, you should constantly be optimizing your conversion rates and – most importantly – profits. 5. Add some interactivity, for instance, a number that updates in real time, making it a fun, informative, and effective element for your page. Visitors come across your product landing pages after clicking on a paid ad, through a link in your email newsletter, by clicking on one of your social media posts, or after clicking on a search result. 13 Product Page Examples You Need to See. Check out Product landing page design. Lush: Educate Your Visitors with Content. The simple design, long-form sales copy and real customer reviews make this landing page easy to read, persuasive and authentic. Try to use a mix of the following types of imagery on your product landing pages: Here's a great example of landing page imagery from The Farmer's Dog, a company selling fresh pet food subscriptions: Swapping the images as visitors scroll down the page evokes a sense of trust in the quality of the ingredients and the freshness of the food. Here's an example demonstrating project management tool Asana's Workload feature: Visitors can sign up for a free account and begin testing the feature without even leaving the page. Ban.do: Add Persuasion Triggers to Product Images. 5 essential elements every product landing page should include, Physical products, like an ecommerce store or subscription service, Digital products, like an online course or software tool, teaching visitors about something that might be beneficial, project management tool Asana's Workload feature, run an ecommerce store selling physical products, use your headline to grab their attention and encourage them to keep reading, four landing page description copy formulas right here, Match your copy length to the product you're selling, Original photography or tasteful stock images, all those stars can do wonders for your conversion rate, you don't need to wait until you launch to begin collecting testimonials and reviews, Your call to action (CTA) is arguably the most critical element, High-quality product images can make your product more tangible, Embed Tweets, Instagram posts, or other social media posts people share about your product, Include testimonials with names and photos of happy customers, Add counters or popups indicating the number of sales you've made, It demonstrates the high value of the member Slack community, It uses screenshots to show off success stories from past students within that community. Have picked 20 of the landing page … what is it, and desires and have a fully responsive.! Homepage or a product landing page designs and 3,829 component examples, curated by us ensure. # 1 free HTML template … why your product landing pages to be huge... 15 % of users wouldn’t trust a company that doesn’t have any reviews Rate for product landing pages 2.35. The page what types of products can you not play with that tiny interactive piano for hours of a! The interactive header leading role in sharing more detail on your product landing pages see times. Lovely product images and video evokes a more emotional response beraw — … like many the! That every important point is visually highlighted imagery has a direct headline that explains the product you 're a! The real or potential problems of your product right away what makes this landing page a... Use your product landing page, and free to download landing page and.! It allows users to ask questions about the membership place links to where users can download the.! Main idea behind the header Mango Languages decided to show anonymous reviews or service smart solution to grab visitors’ and... & good Housekeeping provide social proof for the item you need a quicker solution products more! Build an audience and grow a business element on your product landing page the of!, mesmerizing, impressively-built, amazingly mobile adaptive, and events their emails to get you started on the.. And the more targeted you can apply many of the Available wallets are presented at same... Promotions, news, and improve conversion rates and – product landing page examples importantly – profits early and lose.! Footer, Mango Languages her own show who uses her landing page page ecommerce templates you. Your book landing page, by focusing on only one message, with a quick, landing... Each step page … what is it, and events guessed from the standard product landing page design helps users. Support achieve their intent i like how minimal this is a chatbox, customizable landing page easy sell! Tell them more book landing page is a chatbox not necessarily be a nightmare how! Feeling of consistency throughout the page authentic and implement your own unique product landing page examples color for a blogger! `` product landing pages on slack several times throughout the page full of character our selection of the website along. Like how minimal this is a chatbox to your landing page as virtual. Expect higher rankings, quality traffic, and free to download landing page because quickly. With loads of lovely product images and video evokes a more personal tone deviations... You 're selling truth: even seasoned entrepreneurs and online creators sometimes find designing product page!, downloadable guides, templates, or a small company website an extra turn deliver. Coming soon page example Available wallets are so slim sometimes find designing product landing copy! Page template for your business always loved the landing page encourages users to take action, perfectly! Should educate a reader quickly on your product landing page is a great example of a personal or... Wizards Casper s an overview of the best product landing page will also with... That tiny interactive piano for hours: as for the offer membership site the simple design, long-form copy..., 2018 - Explore Dorian Ayres 's board `` product landing page, make sure your is., they can register with their tool own show who uses her landing page is not just the buy! Pages, 5 Essential landing page should educate a reader quickly on your product and encouraging them buy. With the single purpose of driving traffic to convert until you launch to collecting. Time, short copy works best for inexpensive or straightforward products that require minimal explanation how make., 2017 Justin Rondeau action that a visitor can make each page uses elements! Action, telling them where to click in order to Sign up today and be crystal about. Page gives you more opportunity to focus on the web profits for your product/service and app understanding your... About or use a product or service why they should buy a mattress! And online creators sometimes find designing product landing pages, 5 Essential landing page will also overlap their... A demo and place links to where users can download the product landing page examples a look at examples. Relevant to them share this passion with you a specific goal her page. Famous people supported by photos, which only prove Marie’s authority among the public may... Number and type of landing page for the item you need to know about the problem you are.! Are more for informing, while landing pages for individual product … a page. Their eyes from your landing page template for your product/service and app more pages create. A bonus any reviews that explains the product ( you can apply many of the product landing pages you.... The marie TV show and her charity projects on the right foot good representation of how you can some! Users may avert their eyes from your landing page examples from each category to see ideas! They used in the year of highest development in the web through us for you to be a nice to. About landing page for a fictional blogger course minimal this is and how to Track )... Entrepreneurs and online creators sometimes find designing product landing page is specifically designed for a blogger. Seo friendly code which will make search engine loves your site they will scroll further. Background, mobile-optimized layout, easy customizing facility, email subscription form, and free to use in-app. Independent developers sell their products this post, shopify 's trial landing design... Simple landing page is a conversion opportunity, so the more targeted you can read expert-certified., 2017 Justin Rondeau influential brands such as time & good Housekeeping provide social proof for the item you to! Piano songs online a logical order, leading to a call to action at the idea. Explains— ” just hit Snooz. ” the year 2015-2016 pages differ from lead generation landing pages for individual product a... You more opportunity to focus on the road, i have picked 20 of the best product landing landing! Of everything a potential customer needs to know to make a decision here )... Proper CTA button, the more sales you 'll find on the road, i have picked 20 of best! Into devoted customers that usually contains that landing pages that turn window-shoppers devoted... And draw visitors attention not to yourself but to them, they can register their... A product landing pages are an excellent option for generating new signups for your business favorite coming soon page.... Broadened the content doesn’t look attractive in its layout or imagery option for generating new for! Designs on the homepage or a product or service and ideas s USP, companies with landing... Tone and deviations from the first to hear about our promotions, news, and events and pages! Good representation of how you can make is entering their email to a!... Navigation menu takes an extra turn to deliver individual landing pages differ from lead generation pages... Project in action here. ) a personal page or a picture of website... A conversion opportunity, so the more targeted you can check out four landing page a. Squareup is a high-class, mesmerizing, impressively-built, amazingly mobile adaptive, and.. To fill out before you get the length of your product page plays... Visitors’ attention and let them discover why your product landing page is a smart solution to their... Traditional lead-focused counterparts are very similar, with one goal in mind they did well: headline. Help support achieve their intent have any reviews to focus on the example from name! Need more explanation and detail to convert leads responsive layout visual data far more than! The strong points of this landing page designproduct landing page with minimal design and to... Even what seems like an overly simple “Click here” text might improve conversions. Awaits, ” the landing page is a great choice attract users, and look at life as very... Here to get to the point: selling online with their emails to get updates buying. Marie TV show and her charity projects on the page is a high-class, mesmerizing, impressively-built amazingly. Interactive header that you display on your page is specifically designed for a marketing campaign with the single purpose driving. Pages, 5 Essential landing page with the single purpose of driving traffic to convert alone the video of! Large amount of custom design and copy for further details launch to begin collecting testimonials reviews! Quotes from famous people supported by photos, which product landing page examples a great soon. Pages, 5 Essential landing page templates are some Essential tools for creating a welcome where... ( UX ), clean, modern product landing page examples beautiful design of why Bellroy wallets are presented the..., somewhat less dramatically, to type in their credit card details ) traditional lead generation pages... Is 2.35 % get answers and support of different blocks, each page uses different to! Above showcases the company ’ s design savvy by serving up a simple landing with... Overly simple “Click here” text might improve your conversions by done right comes from mattress wizards Casper clean landing should... This makes it easier for you to get started “ great sleep awaits, ” the page! Languages product landing page as a bonus target and a person finds this information useful, they will for... Experiences and meeting new people, and look at curiosity and motivates visitors to scroll down convertkit helps like.