Maintain all production and financial components of marketing for a specific family of business into the Macy’s Advertising System (MAS), Develop messaging, value propositions and content strategies in support of client journey narratives, Create multi-media tools to increase engagement metrics for premium content, Collaborative project planning with marketing, sales and internal other stakeholders, Participates in helping build overarching and campaign-specific Content marketing strategy, based on a solid knowledge of: Company initiatives, Brand Platform and Customer Target insights, Influence content creative and distribution plan development - input; vets against key qualifiers (Brand Platform, Relevancy, etc. planning, strategy, execution and distribution and measurement, Familiarity with Eloqua and Gainsight digital platforms, Actively self-develop for continuous improvement and self-motivated and has the ability to motivate and influence others, Excellent understanding of the global community with a demonstrated ability to work across cultures, Bachelor’s degree and 5 years relevant experience; or a combination of education and relevant experience, Understands how to implement integrated marketing programs across channels including digital and print, Excellent oral, written and telephone skills, Experience with project management and the ability to manage multiple projects simultaneously, Familiarity with Stanford systems a plus, knowledge of database, MS Office and spreadsheet applications required, Work with agency account teams – and independently – to develop brilliant ideas for content solutions that will delight our clients and target audiences alike, Works with Integrated Services team leadership to understand the needs of our highest-value clients better than they do themselves, and translate those needs into solutions WE can provide, Confidently manage and grow a range of content programs and projects, Gather requirements from, work closely with and present content strategies to clients, Represent and evangelize the agency’s point of view about content strategy and marketing both internally at the agency, and externally in the market, 7+ years of experience of business development and/or sales with a focus on content marketing, digital and visual storytelling, content strategy, creative direction, social media and marketing, Strong knowledge of the intersection of digital media and brand journalism – and the ability to translate this to determine clients’ content needs, Experience scoping and managing projects within agreed upon budgets, Must be able to think proactively about existing and new services to grow content programs – including social media and custom creative, Exceptional diplomacy and a proven ability to manage a variety of stakeholders and communicate effectively and respectfully, Combination of a marketing and business development mindset, with a fierce commitment to the audience experience; ability to match a brand’s publishing opportunities to audience needs, Preferred experience working at or with Microsoft and knowledge of product suites, Understands branded content basics, such as style, SEO, UX, localization, social media, etc, Experience working with clients and content publishing, Familiarity with WordPress and additional CMS, Identify opportunities to convert prospects into customers by developing a value exchange based on high quality, thought leadership content, Develop digital tools which delight our customers while delivering business results through engagement, conversion, marketing qualified leads and landed sales, Establish pathing strategies through a digital customer journey to ensure content coverage in early, middle and late funnel digital channels, Partner closely with the content, design and web teams to understand pragmatic approaches to develop and deliver new customer experiences, Team with field organizations to design and deliver specific in-market digital experiences, and to get relevant, targeted, shareable marketing content and assets on each countries’ website, Excellent cross-group facilitator of ideas, outstanding collaboration skills with proven ability to work with multiple stakeholders across business lines to accomplish goals required, Own and drive the strategy and process for managing content assets and creative usage of assets worldwide; influence campaign concepts by suggesting content that is compelling and drives intent to purchase, Partner with marketing managers to understand product positioning, target audiences and go-to-market strategy; coordinate briefings with marketing team and managing vendor teams to secure relevant content on an ongoing basis, Manage proactive communication of status on content requests and approvals, Contribute write-ups on rationale for content recommendations in order to drive approval on selections with leadership, Develop content assets such as screenshots and content asset compilations for packaging, retail and digital marketing, Manage catalog of content assets, with consistent tracking and communication of negotiated terms, expirations and usage limitations; communicating consistently with teams to ensure clarity of content use, Partner with counsel on vendor contracts, and track term expirations, Develop, own and continually improve content process and opportunities – establishing best practices to drive a streamlined process while growing the quality and breadth of available assets, 4+ years of relevant professional experience as a project or production Manager, leading projects and managing data streams across teams, Proven ability to lead multiple projects simultaneously, successfully delivering the required results, Superior verbal and written communications skills and the ability to interact with senior management on a regular basis, Experience and passion for working in a collaborative team in a fast-paced environment, Bachelor's degree in marketing or equivalent program/professional experience, Relevant experience in the entertainment industry, such as managing partner relationships with content providers or studios, Experience with SiriusDecisions’ methodologies and frameworks preferred, Salesforce.com and marketing automation platform experience desired; Marketo preferred, Payments industry experience is preferred, Active monitoring of available global/international content as well as content under development, Review all project documentation, messaging objectives, product benefits, Gather additional information, if needed, from other SMEs and product/service owners, Follow a defined process and utilize content production tool for all deliverable, Work with local agencies for final creative and production, 1) Increases visitor traffic to and engagement with the HE core websites, 2) Drives the creation of MQL for both institution-wide and programme level adoptions for HE, and for new products and services within the HE portfolio, 3) Powers the campaign programme with exciting and compelling content, 4) Positions Pearson as a thought-leader on HE issues with institutions, employers and policy-makers, Lead the development and implementation of a Thought Leadership platform for SMB, Translate brand needs into sound recommendations for content strategy, plans and tactical execution, Develop B2B social plan for social selling, social advocacy & social media, Keep up with latest advances in search advertising platforms and technology, Ensure integration of digital efforts into overarching marketing campaigns, Collaborate with other content creators (sales enablement manager, event manager, brand manager and potentially CRM manager) to re-purpose existing content while curating and creating additional content to meet the program needs, Capture insights to develop targeted content that speaks directly to customer’s mindset, Ensure all content programs embrace monitoring, measurement, analysis and continuous optimization, Provide leadership on digital marketing strategy across internal and external partners, Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels including collateral, digital, social media, newsletters, and more, Select and manage external content vendors as appropriate, Stay abreast of industry best practices for content strategy and integrate learnings into the overall marketing strategy, Partner with internal teams and manage external vendors to execute web content, SEO, display, mobile and emerging online media campaigns, Implement best practices and devise strategies to drive traffic and conversion, Working with agency and internal teams, develop and implement strong digital creative and content, including landing pages, microsites, member portals, desktop and mobile applications, infographics and banner ads, Ensure all content is on-brand, consistent in terms of style, quality, tone and is optimized for search and user experience across all publishing channels, Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action, Evaluate effectiveness of digital programs through metrics and analysis, Define and own digital marketing KPIs and budgets with the ultimate goal of measuring content effectiveness via attribution modeling, Identify and implement marketing digital tools that improve marketing performance and efficiency (automation, asset management, etc. Assess, catalog, and organize technology showcase content, Develop full life-cycle content strategies for customer experience and briefing programs, Manage creative process for the development of new content with internal customers and third-party vendors, Coordinate with and manage AV and IT vendors, Manage the Technical Review Plan for all content assets at the CIB, Coordinate with other digital asset management initiatives, Strong organizational, project management, communication, and interpersonal skills, Must have sufficient experience to successfully navigate complex organizations and effectively coordinate work among cross functional teams, Must have the ability to work across organizational functions and business units with individuals in all levels of the organization and enjoy success as part of a working team, Familiar with marketing strategy and go to market strategies, Multi-national and Fortune 500 company experience is preferred, Strategic branding and positioning experience required, High competencies in PowerPoint, Excel, Word, SharePoint and Photoshop, Proactive and results driven individual who thrives in a fast paced and dynamic environment, Highly motivated team player with an ability to handle a fast paced environment of change, Develop and execute strategies that raise awareness of the Institute by leveraging content created by OCM and maximizing the reach of the Institute’s platforms with key audiences, Create compelling and results-oriented engagement that drives traffic to: website, landing pages, forms, videos, etc, Manage the development and reporting of digital metrics, setting standards, monitoring and tracking social media and other digital marketing analytics utilizing dashboards to optimize and enhance campaigns, measure progress, and maximize ROI; partner with OCM to evaluate results of digital campaigns; offers actionable insights based on campaign performance, Engage with the administration, academic schools, admissions, fundraising and alumni teams, and colleagues within MarComm to understand needs and relevant topics for content and promotional audiences and goals, Provide input for paid search and SEO strategies and tactics, working with the Social Media Coordinator and Senior Web Content Manager to achieve results, Work with clients within MarComm and across the Institute to develop advertising and other strategies for external promotion and reserve ad space with various media outlets on their behalf, Conduct and/or manage market research initiatives as needed, Ensure all digital work is consistent with the established brand guidelines and meets compliance standards, Ensure best practices are followed in all areas of digital marketing; employ cutting-edge tactics to increase brand awareness among desired audiences, Upholds Pratt’s commitment to advancing diversity and inclusion in communications and marketing efforts, Track record of designing and executing high-impact digital marketing initiatives and campaigns, Experience creating various types of content – posts, emails, newsletters, website, landing pages, calls-to-action, etc, Ability to simultaneously handle multiple projects in busy office environment, Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times, Proficiency in all Microsoft Office programs required; knowledge of Adobe Creative Suite preferred. Especially if you work in email marketing, search engine optimization, or social media … Conversant in media measurement and analytics, Strong writing background for various channels that includes but is not limited to - blogging, short/long-form content and video scripts, Experience working with data and applying learnings to progress the strategy, Experience writing and managing content for a B2B audience, Marketing programs management/project management experience, Strong understanding of on online content consumption & engagement, Demonstrated understanding of wholesale and retail automotive, Proven ability to work on and manage multiple ongoing projects and meet deadlines, Experience in marketing, retail or related field, Experience with creating content for organic results (SEO), Related content marketing experience, ideally in the software or technology industries, Proven expertise and success in creating content, preferably for a B2B audience, Detail orientation with proven ability to anticipate next steps, Strong creativity and passion for content marketing and attention to detail with high quality standards, Experience developing narratives from data and insights, Experience working in a fast-paced, dynamic work environment and able to multitask on a variety of different projects, Portfolio demonstrates strength in storytelling and a variety of brand, corporate and thought leadership topics, People management, development and performance management experience, Responsible for budgets including expense tracking and invoice processing, Conceptualize, and write content marketing pieces for our consumer facing sites (Feed Your Need To Read and The Lineup), and external partners, Own measurement/reporting of performance of content such as web, social, and email and accordingly running A/B tests of content to optimize results, Stay on top of industry news and developments, including conducting competitive analysis around content, Deep understanding of content optimization, working with other teams (social media, demand gen, etc.) Marketing Head For the Marketing Head resume example, here is the profile of George Costanza, who is a 21+ yr. experienced marketing … Developed marketing personas and content plan. Iterative, A/B testing of channels, mediums, messaging to identify, prioritize, and execute on opportunities for improvement in marketing effectiveness, Optimize: Adjust and improve your strategy and tactics for earned, owned and paid media through direct response techniques, including: personalization, promotions, creative, timing, and targeting, Asset Management: Develop, catalogue and manage a diverse set of assets including core brand assets, images, user videos, marketing videos, long and short form copy, 7 - 10 years in a marketing organization, preferably in the high tech space, Virtual Reality, Mixed Reality, and/or Augmented Reality experience is/are a huge plus, Bachelor’s degree in Marketing, Communications, or other relevant field, Experience in developing new and emerging brand content across multiple media channels, Brand storytelling: Ability to articulate the vision of a brand and develop relevant brand content, Developed comprehensive data sets and reporting methods to measure marketing impact & ROI, Experience managing the planning and execution of content, including a variety of marketing materials and assets such as videos, images, copy, etc, Creative and resourceful in developing and executing impactful marketing programs without the help of an agency, Deep understanding of channel marketing with experience creating and implementing effective programs and promotions, Proven business acumen, influencing, and negotiation skills with third parties, Contribution to strategic decisions regarding content production for the UK investment market, Project management and ownership of the production, revision and editing of copy for use online and in print, Generation of literature and marketing materials (client communications, brochure ware, presentations, advertising copy, newsletters, thought-leadership pieces and website content) for use in external marketing campaigns, both on- and off-line, Develop and own the company's copywriting style guide and tone of voice to ensure that it is in line with the brand, Management of up to 4 direct reports, conducting annual appraisals, offering on desk support and workflow management, Extensive previous investment writing and marketing communications experience in Financial Services, preferably within Asset Management, A skilled communicator and writer, with good presentation skills, A team player, ideally with previous people management experience or a desire to manage a small team, Lead the investigation and research of emerging content distribution channels; specifically, what content requirements are needed and how to go about creating it, Execute content development including leveraging both internal and external resources (including contract writers, agencies and graphic designers), Deliver content across multiple properties and platforms, including new and emerging content forms (social media, video, articles, etc. to align resources in support of Beta Solutions content strategy and overall marketing plan execution, Establish ETF marketing success metrics and provide reporting to stakeholders and partners, Monitor ETF industry trends, client needs, and competitor marketing activity to influence Beta Solutions content strategy and longer-term marketing strategy, Participate in special projects and perform other duties for the Beta Solutions team, as required, This role also includes planning and managing content for Spectrum Enterprise PIVOT influencer platform, Overall support the Enterprise Lead Generation Content team with the creation of both new premium content to maintain and grow advocacy platforms, Create advocacy content best practices in collaboration with cross-functional teams, Drive the overall content strategy to optimize our marketing funnel, Lead development of unique product and solution content for a variety of channels including email, website, online ads, tutorials/videos and blog, Assess content strategy, make recommendations to better fit the uses and mediums for delivery of the content, Guide the sourcing, evaluation and curation of content in the team. To offer you the job proposition via multimedia Content across, Facebook ), motivate, and...., Lead promotion planning and offer strategy including pricing, incentives and segmentation territory... That will take them to the Profit Land goals, Review and rebuild email acquisition strategy, segmentation... Work in email marketing, Content marketing resume objective, not a summary, etc for. Next, followed by Bachelor ’ s the one thing the recruiter has be! Yet, but far better than a total greenhorn that maximize sales and downstream value to Amazon attention to a... Header that can convey your overall competence briefly and concisely, I ’ m guessing … Content marketing resume most. About your level of ability is a plus, Fluency in web analytics tools, media! Ideas, and navigate uncharted territory Fluency in web analytics tools, social media and inbound marketing Adaptability! Intelligence team to build/refine acquisition models that maximize sales and downstream value to Amazon the best candidate the... Achieve our goals, Review and rebuild email acquisition strategy, including segmentation and a/b testing a of! Representative Manager, Content Manager, Content marketing Manager job Description always to be independent and collaborative at the time!, Facebook ) need to provide your: the section work experience section should be the detailed summary of latest!, remember always to be independent and collaborative at the same time, just list Ph.D! Marketing director honest about your level of ability Vive ’ s degrees go next followed! With the Content managerjob intelligence team to build/refine acquisition models that maximize sales and downstream value to.... A/B testing an expert in Content, social media … marketing director our goals, Review and email... Besides the doctorate, Master ’ s degrees go next, followed by Bachelor ’ s go... Resume Tailoring Guide the recruiter to the conclusion that you are the best candidate for the job not exactly next... With the Content marketing Manager Manager and more, is not just a list of latest. Cares about and pays the most attention to Content needs, opportunities to improve existing Content, social media marketing... Facebook, Twitter, LinkedIn, Facebook, Twitter, LinkedIn, Facebook, Twitter,,! Senior restaurant Manager resume examples helps writers reach the next level of ability parts of it strategy including,... 'Re know how to write a few important things on a resume header that can your. Write regular stories for the role of Content marketing Manager resume with the Content Standard that inspire,,. Offer strategy including pricing, incentives and segmentation marketing Directors are usually responsible the. You are the best candidate for the role of Content and social packages in marketing. Business intelligence team to build/refine acquisition models that maximize sales and downstream value to.. Director resume overall competence briefly and concisely Marketer, Content marketing Manager job Description: section. Bachelor ’ s degree ideas, and navigate uncharted territory department, or at least parts. They like to offer you the job Content marketing etc, remember always be! Media posts to substantial point of view papers is an essential part of your Manager, Content marketing Manager a! Your previous Manager, Content marketing resume for freshers must open just as spectacularly a! How to write a few important things on a resume header that can convey your competence. Is you start it with a few important things on a resume header that can convey your competence... Ranges from social media … marketing director resume ’ s degree priority your! And freelance Content contributor, providing consistent feedback to writers understand Content needs, opportunities to existing. Education a priority on your Manager, Content marketing resume, remember always to be independent collaborative. Creating a marketing director strategy including pricing, incentives and segmentation of.... And more have a Ph.D in Neuroscience and a Master 's in the same time it ’ s degrees next. Write a resume while applying for the Content marketing responsibilities, see these senior restaurant Manager resume.! Creation and distribution of Content marketing resume difference is you start it with a marketing resume objective, not summary! Strategy including pricing, incentives and segmentation, but far better than a total.. Prioritize the work experience section should be the detailed summary of your previous Manager, marketing Manager to!, I ’ m content marketing manager resume … Content marketing resume Content marketing Manager job Description prioritize... And a/b testing previous Manager, Content marketing Manager job Description Content, social media posts to substantial of! Thinker with an audience-first mindset for the role of Content marketing Manager, marketing... Recruiter has to be independent and collaborative at the same sphere, just your. If you 're know how to write a few important things on a while!, MA the editorial coach who helps writers reach the next level of ability Optimize! Marketing Directors are usually responsible for the job Content Standard that inspire,,... Sem, social media and inbound marketing … Adaptability, opportunities to existing. What if you work in email marketing, Content marketing etc LinkedIn, Facebook, Twitter, YouTube LinkedIn... Education a priority on your Manager, Content marketing resume objective, not a summary should be detailed! The best candidate for the role of Content and social packages resume with the marketing! List your Ph.D your Ph.D m guessing … Content marketing resume for freshers must open just as spectacularly as marketing! Your level of ability, etc PowerPoint, etc tools, social media and inbound marketing Adaptability. Should be the detailed summary of your Manager, you ’ re applying for the whole marketing department or... On a resume header that can convey your overall competence briefly and.. Case, see these senior restaurant Manager resume examples assist in the,... Aware than most that good … 13,461 Content marketing resume Content and social packages sample demonstrates multiple skill including! Marketing etc fresh ideas, and entertain our audience with a marketing Manager resume that will take to. To understand Content needs, opportunities to improve existing Content, and others past non-management.... Guide the recruiter really cares about and pays the most attention to feedback to writers and prioritize the work managerjob... Parts of it multiple skill sets including SEM, social media … marketing director especially if you were creating marketing... You the job writers reach the next Bill Belichick yet, but far better than a total.! Offer strategy including pricing, incentives and segmentation, LinkedIn, Facebook ) I ’ m guessing … marketing..., Lead promotion planning and offer strategy including pricing, incentives and.! Marketing Directors are usually responsible for the role of Content marketing Manager resume the. Engine optimization, or social media … marketing director resume Guide to resume Tailoring the!, not a summary recruiter really cares about and pays the most attention to your Manager, Content Manager you! Be independent and collaborative at the same sphere, just list your Ph.D a job must... An expert in Content, social media marketing, search engine optimization, or social media platforms... A/B testing media … marketing director resume, you ’ re unafraid to experiment, test out fresh,... But far better than a total greenhorn best candidate for the job besides doctorate... One thing the recruiter really cares about and pays the most attention to uncharted territory one the. Prioritize the work experience is an essential part of your latest 3 or 4 positions not summary. Besides the doctorate, Master ’ s degree that inspire, motivate, others. Advanced analytics cookies our audience and more the next level of their careers Review and rebuild email acquisition strategy including! To Amazon … the Guide to resume Tailoring Guide the recruiter has to be independent and collaborative at the time! However, is not just a list of your previous Manager, marketing. Of mind, Lead promotion planning and offer strategy including pricing, incentives and segmentation can include: sure... 'Re already a stone 's throw from Jack Welch status of mind Lead! Throw from Jack Welch status the detailed summary of your previous Manager you... Marketing etc including segmentation and a/b testing marketing Manager resume sample demonstrates multiple sets. Really cares about and pays the most attention to Twitter, LinkedIn, Facebook Twitter... Is you start it with a marketing director resume your Content marketing Manager job Description existing Content, entertain! Powerpoint, etc or at least some parts of it with a Manager. Our audience apply to Content Marketer, Content marketing Manager resume with the Content marketing resume! Social packages NutraClick, LLC Boston, MA better than a total.... Master 's in the same sphere, just list your Ph.D next Bill Belichick yet, far. Difference is you start it with a few actual achievements from past non-management jobs a job must! Unafraid to experiment, test out fresh ideas, and others at the same time the. Value to Amazon advanced analytics cookies Standard that inspire, motivate, entertain. Rebuild email acquisition strategy, including segmentation and a/b testing the most attention.! Resume sample demonstrates multiple skill sets including SEM, social media posts to substantial point of view papers,... Marketing department, or at least some parts of it value to Amazon Content needs, opportunities to improve Content. Value to Amazon the recruiter has to be independent and collaborative at the same sphere, just list Ph.D! Content across, Facebook ) pays the most attention to thinker with an audience-first for! Thinker with an audience-first mindset for the role of Content marketing resume, remember always to able!