Concepts introduced early in the text and followed up in later sections of the book and built upon. U of M alumna Pam Edstrom recently returned to campus to deliver a talk on the importance of communications in business—part of the Carlson School of Management’s 1st Tuesday Speaker Series. The text was well written, and I found no grammatical errors. As with the consistency, the organization of material is intuitive, clear, and a strength of this text. There are a wealth of exercises at the end of each lesson that students can complete to gain competency in the chapter's concept(s). This book is easy to navigate with clear headings. The contents do offer instructors a comprehensive list of key writing areas that should be covered in a college writing class. Extremely comprehensive. Effective business communication requires people skills, language skills, and the finesse to say things the things you need in a way that gets your goals met. This book covers almost of all the topics I need to cover in my Business Communication course. Facutly who use the giant comprehensive industry standard books end up excising a ton of content anyway. That is why texts like this one matter so very much. THIS EDITION ADAPTED FROM A WORK ORIGINALLY PRODUCED IN 2010 BY A PUBLISHER WHO HAS REQUESTED THAT IT NOT RECEIVE ATTRIBUTION. read more. Designed exclusively for working professionals in advertising, public relations, or corporate or nonprofit communications, the Professional MA in Strategic Communication focuses on the study of communications strategy, planning, and evaluation, as well as persuasion and advertising theory. Section 6.3 Making an Argument repeats itself (not just in ideas, but in complete pages) in Chapter 14. In addition, some of the seminal publications which may not be as recent but are essential sources are also referenced. The book had multiple examples, although some of the references might feel a bit dated for our students (ie. The book is not insensitive or offense to any cultures, but it does lack too many references to various races, cultures, etc. One especially interesting section was LANGUAGE. They don't like to "waste" time with "unnecessary" material. topics like writing styles, active reading, writing a summary, and assessing writing situations to more practical areas like conventions, revision, and checklists. I was definitely impressed with the comprehensiveness Business Communication for Success. read more. However, as indicated below under my structural comments, really the modules are “Writing”, “Presentations”, and “Context”. Section 4.4 Style in Written Communication, for instance. To be considered for admission, the MS in Business Analytics program requires a first university degree that is an equivalent to a 4-year U.S. bachelor's degree. Reviewed by Judy Boozer, Business Faculty/AOP Program Lead, Lane Communicty College on 1/7/16, The book is comprehensive in regards to business communication, but it lacks a table of contents, index, or glossary for ease in finding the concepts presented in it. The text is up to date but could include more details on how to communicate using social media platforms as well as customer relationship management (CRM) software. From the basics of the communications model to group work effectiveness, this book has the components to teach students important skills they will need in the business environment. The scope of the book, however is too broad. Content is correct and consistent with other texts. Part of what appeals to me about Open Textbook Library is the opportunity to take a text offered and to adjust it to make it something you could use in you class. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were deficient. The text is written in lucid, accessible prose. I supplemented additional information for class materials but overall extremely satisfied with text. The content, in terms of the concepts and theories of communication, and the explanations and examples presented, is accurate and supported by citation of relevant and relatively recent sources. I did not find the book culturally insensitive in any way. I had to keep going back to the main menu when I wanted to go to the next section of the same chapter. Easy to read, easy to digest, easy to follow. There weren't a lot of photos in the book. Coverage seems to be missing of social media as business communication (mentioned as a communication channel but not otherwise addressed specifically) and of how to... However, I would like to see more videos and visuals. The content is up to date, but will need to keep pace with evolving technology over each year. Each chapter is effectively mapped out with subheadings so you could easily find the topic that you need. The book’s use of multiple sub-chapters helps to make the textbook much more detailed. I studied business communications many moons ago. I think some might find the use of an egalitarian approach to be biased, but not me. I read the book on my Ipad and I easily bookmarked pages when and highlight notes as needed. LinkedIn, Twitter, Instagram and to some extent Pinterest have proven their marketing prowess and are structured enough to teach the basic business applications. The concepts that text introduces are consistent within each chapter and throughout the book as a whole. Some of the grammar for native speakers seems to be targeted for students who know some grammar terms, but do not know others. Typically the chapters begin with basic concepts and vocabulary and then proceed to application. Those modules should be much stronger. As much as I appreciated the Language section, its title of “Delivering your message” seems misleading. The structure of the text is presented in a logical and clear fashion. Their vagueness is connected to the book’s overall lack of practical workplace examples. I've never used a text book as if it were a novel. The lack of index also weighs heavily. with the use of a discount code. The text adheres to the same structure throughout each chapter. In business, the three rules of success are: communication, communication, communication! I didn't see any glaring errors of any kind. According to the SHRM (Society for Human Resource Management) “Changing demographics, relocation patterns and the globalization of business will be among the key trends influencing the workplace in the next five to 10 years.”. This book has the potential to do so if the teacher reduces the number of chapters assigned during a semester. The book provided very accurate overviews of different theories and positions on communication. The examples are relevant and illustrative--compelling. However, it offers breadth over depth, which is fine for an introductory business communication course. Those on rhetorical approaches and issues vary from rhetorical theory to interpersonal analysis and considerations, which makes them feel a bit more scattered. It's arrangement and scope of coverage are comparable to the largest for profit books used in the field. The book was well organized and straightforward. Very clear and... Some editing exercises are single-spaced, which makes them very difficult to correct via pen-and-paper. Phased process review, technology infrastructure, services objectives and metrics, project management methodology, IT alignment with the needs of Extension. There were no grammatical errors in this text. It's no worse than the majority of books in the area, but I wish it were better. I was disappointed with the slang used in Chapter 2's introductory exercises. Accurate and timely as of the date of publishing (2010). Does an accurate job describing norms and responsibilities for different types of business communication tasks. It also includes discussions on common challenges for multilingual and ESL writers from diverse backgrounds. Classes chosen should align with your primary major or the country of your study abroad. For example, it includes I am a stickler for grammar, and I found no errors in my reading. I found all links working properly and all images used supported the subject and topics in the text. The framework would then proceed more logically from the general to the specific. In later chapters, the book could stand more examples from professional contexts and would benefit from thorough research in the business communication literature. Some aspects of it have not changed since then; but we do have more social business communications mediums. Solid overview of foundations of business communication. social media) and their models, challenges and impacts might have been included. I find the author's sender/message/receiver model for communication somewhat dated theoretically, but that is also my critique of most textbooks in the area. These would make word or phrase searches less time-consuming. For example, it includes Given students’ preference to learn through group interaction and discussion anyways, these are drawbacks easily made up for in the classroom. Appropriate for first year and beyond college students and community college students and/or management trainees. During the registration process, members may "add on" up to two workshops at the virtual rate (free!) It seems so simple, and yet it's one of the biggest necessities for the world of business. I was disappointed with the slang used in Chapter 2's introductory exercises. It isn’t well connected to the rest of the chapter and the explanation is not thorough enough. The grammar sections provide a backbone; generally good examples provided. From the basics, to targeted speech formats, all areas vital to good business communication skills are covered. The text is internally consistent in terms of its tone, explanations, audience, and structure. 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